Sincesmoking rates among women have dropped by about 30 percent, compared to a 40 percent drop among men. Undoubtedly, Philip Morris viewed their entry into Korea as a great market opportunity. Demographics of Smokers," August 3Bates: They also increase the risk of low-birth-weight babies and premature delivery. B Toll and P Ling. Even more recently, the tobacco industry makes niche brands and targets marketing campaigns to women. Bar and club tobacco promotions in the alternative press:
For more on how tobacco disproportionately affects certain populations—including people in low-income communities, racial and ethnic minorities, LGBT individuals and those with mental illness—read our collection of stories about how tobacco is a social justice issue.
From social taboo to target market: How tobacco use became a women’s issue
New targeted marketing campaigns emerged in the decades that followed, many using themes of fashion and beauty. Moreover, by voluntary code, cigarette advertisements cannot be directed toward women in South Korea, and women are not allowed to be shown smoking in the promotions Shafey, Dolwick, and Guindon Virginia Slims is a popular cigarette brand produced by New York-based Altria parent company of Philip Morriswhich is the largest tobacco firm in the world. You've come a long way baby: For example, overall smoking rates have not declined as quickly for women as for men. An association with targeted advertising," Journal of the American Medical Association, Smoking is a leading cause of heart disease and accounts for 1 of every 3 deaths from heart disease.